Wait, Time Out!

While I was waiting for someone at the mall this morning I picked up one of the magazine I seldom read -Time Out Hong Kong. It is a decent read I must say, but what really caught my attention was the cover- The BELVEDERE VODKA with (RED).

For Every Bottle of (BELVEDERE)RED we contribute 50% of profits to help Save Lives in Africa.

I found it very interesting, I mean, I do think it's nice that you can go clubbing for a good cause. And I probably shouldn't say this as I'm in the CSR field, but I wouldn't help but wonder what happen if I say this: For every bottle of Vodka that I don't drink, I contribute 100% of its cost to save lives... somewhere.

Another story that I enjoyed reading is the interview with Thomas Heatherwick, and love it said about the West Kowloon Cultural District:

... he (Heatherwick) wants most to get involved with the West Kowloon Cultural District. One can only imagine what Heatherwick will do to the waterfront, but the depends on the bravery and vision of those in charge.

Heatherwick: ... it's important that what happens at West Kowloon doesn't look like it's a rich person buying credibility, a rich city buying "culture"

My questions is: Can culture be "bought"?